WHAT'S THE
CONCEPT
Our collection brings up a serious topic: stress and burnout.
With this collection, we want to embrace this topic and find a solution to this problem: Therapy in an outfit which means heightening the senses by immersing yourself in our experiential looks.
WHY
Our system is forcing our society to work on the limits. Dealing with stress and burnout becomes the new norm.
HOW
Many people are trapped living in their routined life so we want them to heighten the senses by immersing and escaping in our experiential looks.
WHAT
We create three outfits, physical and digital, that are inspired by the different ways of stress release and that immerses you into the world of:
Fidgeting behaviour, calming pressure and balance & movement.
COLOURS
FIDGETING BEHAVIOUR
FIDGETING BEHAVIOUR
CALMING PRESSURE
BALANCE AND MOVEMENT
We want to create products that focus on the well-being of people. After diving into a lot of research-based data we believe that our product will lower the level of the cortisol (stress) hormone.
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Working digitally our supply chain is already much smaller as we do all samples digitally. With the tools we are using we are calculating the fabric and trims that are required prior to buying to avoid as much waste as possible.
